Challenges

Pet’s life is a fictional no-kill animal shelter that believes every animal’s life is precious and deserving of a loving home.

The challenges of this project were to create a friendly and fun logo and annual report.

I wanted to make the logo represent the playfulness and friendly aspects that is representational  of all pets and animals. The font colors are chosen to mimic the their energy. Gray was chosen to help the yellow pop more. The font choice was to depict the aspects mentioned before. The font is round, friendly and is placed/composed to look like it is in motion. The apostrophe is design to look like a pet paw like the pet was playing and stepped into the motion. 

The annual report keeps the consistency in from the logo thought-process and design. The use of the apostrophe mark emphasis the brand and bring focus to the images.