Challenges

VSCO is a popular app that provides a creative space with photo capabilities for all photographers. They have a wide range of photo filters that users use to enhance their images.

In 2017, VSCO had an update that had made the app very confusing for old and new users. The company had pride themselves for being a social outlet where people can share their best images. However at the time, there were a few missing contents that can be included for user to socialize with others on the next level. The app did not have a way for user to keep track of the amount of followers they have or other people to view it. The app did not have a comment nor private message feature. Some important icons are only accessible on certain pages like shop and search.

This redesign VSCO was to help improve the app UI/UX while keeping the company image, ideal, and values.